Well, that was "Qwik"

A month ago, as part of the Netflix fiasco, I pointed out that with the name "Qwikster" they were keeping all the "goodwill" in the Netflix brand name on the streaming side. Well, apparently I wasn't the only one who thought that was a bad move. Here is the announcement from Netflix CEO saying that DVDs will be staying at Netflix. Which still doesn't change the point of my original post - I think all of this is just part of the death throes of physical media.